The Poodle & Blonde story began with an Instagram DM, a brilliant idea and an overwhelming, intuitive feeling that made us both say yes.

It was 2018 when creative duo Kierra Campbell and Whinnie Williams met online in a way that was equal parts cute, funny and completely meant to be. Whinnie had an exciting idea for a new interiors brand; Kierra had the industry know-how to bring it to life. We instantly clicked—and within two days, we had both decided to leave our careers and build it together.

There was no lengthy strategy phase. Just intuition screaming, “Do it.”

What followed can only be described as perfect chaos. Kierra gave birth just one week after we launched, while Poodle & Blonde arrived with a bang and quickly found itself thrust into the interiors spotlight. From the very beginning, we learnt to chase the moment, trust our instincts and make something brilliant out of every opportunity that came our way. From surviving the challenges of COVID to showing up for every opportunity since, it’s the excitement of what could be that has kept us motivated—and kept Poodle & Blonde moving forward.

And there have been some incredible opportunities.

Our prints have found their way into spaces created by Soho House, The Breakfast Club, Mama Shelter and many more brilliant names. We’ve collaborated with brands including MADE.com, VELUX and Hillarys Curtains and Blinds—and now, one of our biggest adventures yet: Poodle & Blonde × Next. But just as important is the incredibly loyal and supportive community of women who have championed us, shopped with us and cheered us on throughout the journey. We genuinely couldn’t ask for a better customer base.

Along the way, we’ve spoken on panels, been named among The Sunday Times’ entrepreneurs to watch and joined Walpole’s prestigious Brands of Tomorrow programme in 2024. Not bad for two creatives who have been learning on the go. As it turns out, not knowing all the rules made it much easier to try new things, take risks and follow our instincts without overthinking every move.

At heart, Poodle & Blonde has always been inspired by the past. We love the glamour, details and personality of retro design, but we’re not interested in simply recreating it. We take the colours, stories and character of decades gone by and reimagine them for today—always styled alongside vintage finds for a look that is unmistakably Poodle & Blonde.

Over the years, our world has grown far beyond where it began. Seeing our prints reimagined across different products, spaces and collaborations has been one of the most exciting parts of the journey. Even better is seeing what our wonderfully creative customers, designers and partners do with them.

Our ambition remains the same: to become the go-to destination for retro-inspired design, creating pieces that bring character, joy and a very cool story into your home.

What started as a cute idea has grown beyond our wildest dreams—and somehow, it still feels as though we’re only getting started.

Watch this space.